Founder & Chief Strategist, EcoBrand Lab
In a world where brands are racing to shout the loudest, Olivia Brooks believes success lies in listening more — to nature, to communities, and to the future we’re creating together. As the founder of EcoBrand Lab, Olivia is leading the charge to help businesses grow responsibly, with sustainability at the heart of every campaign.
From Big Agency to Green Visionary
Olivia’s story began in New York’s bustling ad world, where she climbed the ranks at a leading agency. But after years of crafting glossy campaigns for fast fashion and single-use products, a trip to an island drowning in plastic waste changed everything.
“I stood on that beach and realised I was part of the problem,” Olivia recalls. “I wanted to help brands do better — not just say they’re better.”
In 2018, she quit her high-paying job to launch EcoBrand Lab — a boutique strategy firm that helps companies shift from profit-first to planet-first.
Turning Purpose into Profit
Olivia’s approach isn’t about guilt-tripping customers or greenwashing products. She shows brands how genuine sustainability can actually boost revenue, loyalty, and long-term trust.
One of her firm’s earliest projects was with a local skincare brand that swapped plastic packaging for refillable glass. Sales tripled within a year — and the campaign won three green marketing awards.
“Consumers are smart. They want brands that walk the talk,” Olivia says. “Our job is to help them do it well — and tell that story authentically.”
Championing Small Businesses
Beyond big brands, Olivia is passionate about empowering small businesses to adopt sustainable practices without breaking the bank. Her workshops and webinars have trained over 5,000 entrepreneurs to lower their carbon footprint while growing their market share.
Through The Green Founders Podcast, Olivia highlights grassroots changemakers, sharing real-world stories of purpose-driven growth.
The Road Ahead
Now based in San Francisco, Olivia is expanding EcoBrand Lab’s reach across North America and Europe. She’s collaborating with city councils to help local shops go zero-waste and advising major retail chains on sustainable supply chains.
Her goal is simple but ambitious: make sustainability the standard, not the exception.
“Future generations are watching us,” she says. “If my work helps leave this planet cleaner and fairer, it’s worth every late night and early flight.”
A Legacy Rooted in Responsibility
Olivia’s journey reminds us that brands can grow — without costing the Earth. Her clients don’t just build loyal customers — they inspire loyal communities.
And in today’s crowded marketplace, that might just be the most valuable asset of all.
